Most valuable brands in the world

Interbrand, a brand consulting company, has ranked the best global brands of 2017 by weighing three factors: the financial performance of a company’s branded products or services; the role the brand plays in persuading customers to choose the company; and whether the brand persuades customers to pay a premium for products or services. 

Here are the top 50 names to make the list, plus the financial value of each brand in Interbrand’s analysis.

According to Interbrand, the name of Siemens, a manufacturer, is worth $9.98 billion.

Source: CBS News – Moneywatch



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